LG UltraGear

LG UltraGear is a gaming monitor line I ran as Account Manager at Kairos Media (now NewGen), acting as the brand's single point of contact and strategic partner. I managed a four-strong Call of Duty ambassador roster, ran monthly tournament activations with cash prize pools, and led studio content production across the brand's UK X and Instagram. Over 12 months: 13.8M impressions (136% of target) and 2.4M engagements (163% of target), with a 12% engagement rate sustained across the year. Beat both headline targets on the same account, not just one.